The reason why I choose this story because I am the one who like to play basketball and my major is International Business, so I try to choose a topic that relate to my major. In my example I choose Phoenix Sun because it is my favorite basketball team, then I choose them for my example. Normally, basketball clubs are always using products for encourage their market like have product with a symbol of that team. For instance, Phoenix Sun used to use many products that got the symbol of the team on it like caps, clothes, headband and shirts. On the other hand, nowadays they are starting to use social media to help in marketing. Phoenix Sun use social network that we know as "Twitter". Twitter is a very popular social network for worldwide, there were many people are joining this network and most of them are teenagers, so they can promote their products and entertain their fans online and I think it was great. In conclusion, every businesses have to got a plan to manipulate marketing strategy and Phoenix Sun made a good strategy by using social network. Don't you think it was great?
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